The Fundamentals of Illustration introduces students to the theory and practice of illustration.
It takes readers through each stage of the creative process; from interpreting the brief and generating ideas to design and production, as well as basic communication theory and creative strategies. After a decade of catching up with technology, modern illustration is digitally literate and full of stylistic attitude. Today’s illustrators work across a broad range of traditional skills and software and are much in demand.
The book explains best working practices appropriate to all industry sectors, including how to market and promote work effectively.