描述
From the editorial DETAIL 3.2023
Concept: hotels, hostels, guest houses
This detailed edition is the reflection of a new beginning: Few sectors of the economy have been hit as hard by the corona pandemic in recent years as the hotel industry.
Many of the concepts that hotels, hostels and guesthouses are using to steer into the future have been apparent for a long time: more individualization, more experience, more storytelling and more Instagram-ready imagery. The chain hotel with a uniform look is not dead yet. But the houses of the new generation are increasingly staging their location and its history, letting their guests immerse themselves in other worlds and travel through space and time. In her essay, Sandra Hofmeister analyzes how this works using four current examples. The other projects that we present in this issue also tell their own stories.
