特價

Copy Paste -9783899556902

NT$ 1,800.00 NT$ 1,512.00

How Advertising Recycles Ideas

Product Details:
by Joe la Pompe (Author), Mike Koedinger (Editor)
Hardcover: 228 pages
Publisher: Gestalten(October 28, 2016)
Language: English
ISBN-10: 3899556909
ISBN-13: 978-3899556902

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描述

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad―au contraire. They have been presented at major industry conferences and some have even won awards―but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.

額外資訊

尺寸 30.734 x 23.876 x 2.286 cm